The drama aims to comically and candidly portray the reality and undying pursuit of the romance of a thirty-something single woman. It also highlights the life and work of women in their thirties through Dal Ja, a 33-year-old talented managing director at a home shopping channel, who finds herself at a crossroads of whether to remain single or get married before she gets older. Tae Bong, a hunk six years younger than Dal Ja, works as a substitute date and becomes Dal Ja's fake boyfriend. Gi Jung is the type who dreams of an ideal and rational courtship. The love triangle of Dal Ja, Tae Bong, and Gi Jung brews conflicts over love versus marriage.