Anthony Kim, a brilliant CEO of a drama production company who will do anything and everything for the sake of money, fame and success. He is known to possess the Midas touch as he has created blockbuster dramas and Hallyu stars. When a death on the set precipitates his fall from grace, Anthony attempts to regain his former status by putting the drama "The Morning of Keijo" on air. And to accomplish that, he needs the help of idealistic Lee Go Eun, who dreams of becoming a top writer someday, and the handsome but egoistic actor Kang Hyun Min.