Seung Woo through his friend Jae Hyun becomes a "host," or a male gigolo who serves women customers, to make ends meet. Seung Woo's family had been financially successful but suffered bankruptcy and plunged into poverty. Most of his clients are themselves workers in the hostess or prostitution trade. Jae Hyun is a manager at the host bar Seung Woo works at. Jae Hyun is a chronic con artist who lies and cheats women, including his live-in girlfriend who is Seung Woo's sister, to get money. Trouble brews when Seung Woo starts dating one of his customers, a massage parlor girl named Ji Won, and Jae Hyun's scams finally start to catch up with him.